The Wirtschaftswunder (economic miracle) opens up new horizons; the sky is the limit – in the truest sense of the phrase. The era of human spaceflight begins. The Sixties are characterised by advancements, firsts and changes in society. The rapid development also extends to household appliances. More and more appliances are making life in the modern household easier: vacuum cleaners, coffee machines, humidifiers, fan heaters, toasters and so on. Technical innovations make the appliances both indispensable aids and status symbols.

Kidney-shaped coffee tables, a stylishly presented television, crochet tablecloths and spending Sunday afternoons with friends drinking coffee and eating cake. One thing in particular is essential: the electric mocha machine. Design is becoming more and more important. JURA works with an external designer for the first time. In the Ulm Design School style, products are created that epitomise contemporary industrial design and achieve cult status.

The Mocca coffee machine from the Ulm School of Design.

The travel iron comes in a practical case and goes anywhere. A creation of the Ulm School of Design.

This automatic coffee machine costs 164 Swiss francs back then.

The de Luxe cylinder model lives up to its name.

The automatic toaster featured a timer and toast ejection device.

The JURA-Shave with its doublecutting system is sold in a luxury case with a removable mirror.

Mixing, kneading, stirring, and cutting: the new JURA Prinz hand mixer and accessories make it all possible.